Beam Digital will empower celebrities (musicians, actors, models and sports-players) to engage with their fans through broadcasts across exciting digital platforms, celebrities own customized mobile devices, loyalty programs, discounts and an extensive range of value-added mobile services.
Beam Digital brings together Kiernan’s own business, The Beam Group, Celebrity Services Africa (C.S.A), a leading, global talent & media agency whose vision is to develop a media and entertainment marketplace across the African continent and MiCore Holdings, an innovation-first, mobile technology solutions provider.
With the spectacular growth of the mobile industry across the continent, Africa will have 560M smartphones in the market by 2020. This paired with a booming entertainment industry means that Beam Digital’s entry into the market couldn’t come at a better time.
Beam Digital’s products will include a new, celebrity-branded smartphone, proudly made in South Africa, will be released in February 2018 and will include the latest features together with exclusive content and services to reward fans.
Beam Digital also has an innovative messaging, BeamTawk, an innovative mobile messaging platform catering to both smart and feature phones, that allows artists to connect with their fans and engage with them directly.
BeamRepair, meanwhile, is a network of mobile device repair centres across South Africa that will provide much-needed job creation and skills development. Customers will be able to have their devices collected, repaired and delivered back, all within 24 hours.
Other products and services include a multi-channel mobile TV station, BeamTV; BeamTunes, artists own online music store; BeamMarket, an e-commerce site selling artist’s own merchandise and; BeamCoin, an e-wallet and digital currency solution.